Visual worlds

shaped with intention

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Built by detail, moved by vision.

Featured work

Selected Work

A focused selection of projects across visual identity, digital design, motion and evolving systems.

All Work

biancocreativo

Brand Identity
UI/UX Design
Web Design

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Zest Italy Tours

Corporate Identity
Web Design
Social Media Management

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Fondly

Brand Identity
UI/UX Design
Web Design

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Aurea Barber Studio

Brand Identity

View project

A wider way of seeing

Creativity has always been my natural language. Working across disciplines has allowed me to broaden my skills, refine my perspective and build a wider design vision.

Alongside visual design, I have also taken on coordination roles, supported new collaborators and developed a strong inclination for teamwork, structured processes and continuous learning.

Curious by nature and constantly attentive to visual culture and technological innovation, I approach every project with aesthetic sensitivity, critical thinking and attention to detail balancing vision, method and problem-solving.

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Portrait visual from Valeria Ottoni studio

Areas of Practice

Visual Identity and Brand Systems

From logos to broader visual languages, I work on identities that are designed to be coherent, adaptable and recognisable across formats and contexts.

Digital Design and UX/UI

I design interfaces, visual systems and digital journeys with a focus on clarity, hierarchy and user experience — balancing aesthetics with function.

Motion, Content and Visual Direction

From motion graphics to digital content and campaign visuals, I shape communication that moves, connects and stays visually consistent across touchpoints.

Project Direction and Coordination

Alongside design, I also take on coordination roles helping structure workflows, support collaboration and keep creative processes clear, focused and moving.

Software

Tools I use

Adobe Photoshop

Photo editing

Adobe Illustrator

Vector graphics

Adobe InDesign

Editorial layout

Adobe After Effects

Motion design

Figma

UI and prototyping

Adobe Lightroom

Photo color grading

Codex

AI coding assistant

Adobe Premiere

Video editing

Meta Business Suite

Social management

Notion

Workspace

WooCommerce

Ecommerce

Elementor

Website builder

Microsoft 365

Productivity suite

Rhinoceros

3D modeling

3ds Max

3D visualization

References

In Their Words

"Valeria is a creative, precise, and dependable graphic designer with a strong aesthetic sensibility, able to reconcile the different needs of the team she works with. With her technical skills, she can range from editorial graphic design to website design; from visual communication for social media to motion graphic content production. In an agency, she is a valuable ally in understanding client needs and translating brand identities across both graphic and digital channels. Always courteous and available, she starts the day with a smile."

Maria Palmieri

Digital Marketing Specialist

"Valeria is a very young and talented graphic designer. Competent and dependable, she has a strong inclination toward teamwork and pays particular attention to her continuous professional growth."

Alessio Tedesco

Chief Marketing Officer at Biancocreativo

"Valeria's arrival in our office was surprising in many ways, especially considering that at the time it was her first work experience. Her curiosity and desire to learn are not qualities you often find, especially in someone approaching the working world for the first time. From that moment on, her professional growth has been constant, and today she is an integral part of our team, providing support across all areas of our organization. Serious, reliable, and above all always available to take on new challenges, she has all the qualities to become, over time, a key professional figure and a real added value."

Stefano De Falco

Managing Partner & Co-Founder at Kairos Consulenza e Ricerche | General Affairs Manager at Biancocreativo and Fondente